A Brief Company History

We have been working on our unique online vacation rental service since 1997. It all started with Sue Chappel's dream of owning a mountain home. Sadly, she could not afford it. Being a solution-driven Ph.D scientist, she spawned alluraDirect.com and made her dreams come true.

We are driven by helping guests, owners and local businesses succeed online. It is the biggest joy we get from our jobs and this company.Today, alluraDirect.com enables guests to search and find what they want within one minute, and is the only owner-direct vacation rental site in the world with instantly confirmed online bookings, world-class standards and accountability to protect site users and owners. Plus, we offer customer support for guests and vacation rental owners.

We are committed to helping all guests and owners have a great experience and bypass unnecessary expenses so that your dreams can come true.

We aren't perfect and we know it. We live with the gap of where we are now and where we want to be on a daily basis. Hence, we are always moving forward! Send us your feedback and suggestions about how we can increase your site enjoyment, and have a great vacation!