alluraDirect.com makes it easy, fun, safe, and convenient for mountain adventurers to find and book their ideal vacation rental directly from owners and small accommodation businesses. We connect guests directly to accommodation suppliers while reducing middle agent costs and increasing value for everyone.
alluraDirect.com provides the technology, standards, guidelines, customer support and online framework to help resort travellers, homeowners and small lodging businesses and local residents achieve their goals online with confidence, convenience, control and enjoyment.
- Press Release Archive - Read our latest announcements
- Meet the alluraDirect Team - Bios of our fun-loving staff
- The alluraDirect Blog - Ski resort tips and vacation advice
We have been working on our unique product since 1997. It all started with Sue Chappel's dream of owning a mountain home. Sadly, she could not afford it. Being a solution-driven Ph.D scientist, she spawned alluraDirect.com and made her dreams come true.
Lots of things didn't work out. Some initiatives were wildly successful while many good ideas still needed some work in the lab. The site started as a few static pages with no search features and no online bookings. Our idea of marketing was pasting our information on the grocery store bulletin board. Our concept of sharing property photos was to send photo copies by snail mail!
We are here today thanks to fantastic owner-clients and fanatically loyal site users. Our entire business is driven by helping individual site users, owners and local businesses succeed online. It is the biggest joy we get from our jobs and this company.
Today, alluraDirect.com enables guests to search and find what they want within one minute, and is the only owner-direct lodging site in the world with instantly confirmed online bookings, world-class standards and accountability to protect site users and owners. Plus, we offer customer support for site users and property subscribers.
In the ongoing tradition of solving unique problems, creating a fair and fun online environment and making vacation and home ownership dreams come true, alluraDirect.com is staffed by creative and committed individuals who can quickly adapt to change and adjust with today's ever changing online playing field.
We are committed to helping others have a great experience and bypass unnecessary expenses so that your dreams can come true, whether you're an owner or a guest.
We aren't perfect and we know it. We live with the gap of where we are now and where we want to be on a daily basis. Hence, we are always moving forward! Send us your feedback and suggestions about how we can increase your site enjoyment, and have a great vacation!
Chief Technology OfficerOur web site is only as good as our Web Developers and Programmers, and thankfully, we have Mike to lead the team. Mike is the mastermind who has programmed alluraDirect.com’s online engines that handle reservations, lift tickets, and more. He is responsible for the technical foundation on which alluraDirect.com rests. Mike is also an avid telemarker - bring on the pow! |
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Vice President - TechnologyAndrew is the company’s go-to man for everything technical on the site. He deftly balances his programming skills with making the website user-friendly. If you ever find yourself marveling at how easy it is to use our site, you probably have Andrew to thank. Andrew enjoys skiing during his free time. During the summer months, Andrew is busy biking, camping, or hiking. He’s also the proud owner of a great little pug. They enjoy long walks in the park together. |
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Web Developer Taivo was lured to alluraDirect.com because of our emphasis on local business. An avid snowboarder himself, he appreciates how our website helps people achieve the dream of ski vacation home ownership or just enjoy an affordable holiday to the mountains. Taivo loves to travel, noting a whitewater kayaking trip in New Zealand at the top of his list. In his spare time, he enjoys literature, playing chess, watching the Canucks or volunteering for the Vancouver Film Festival. Taivo's claims to fame include his appearances in the backgrounds of Hollywood B-movies such as Best in Show, Duets and The Sixth Day. Think of Taivo on New Years Day when he plunges into the chilly waters of the Pacific for the Polar Bear swim!
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Web Developer Adrian came to work for alluraDirect.com and has continued to work for us because we're just so much fun (really, he does love us). He enjoys the close-knit team environment and how much he is able to contribute to the overall picture. Aside from web developing, Adrian also has wicked graphic design skills. Adrian's most memorable vacation included visits to Greece and Italy. He loves European culture and would like to cross the Atlantic again soon. In his free time, Adrian enjoys snowboarding, watching hockey, attempting to play ball hockey, reading, gaming and beering??? Adrian is a proud owner of two adorable little birdies. He also lays claim to the amazing feat of touching his nose with his tongue. |
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Canine Companions
Piper and Cassie are regular fixtures in the office. They can usually be found in the developer office, huddled closely at the feet of Taivo. They both enjoy napping, eating, chasing each other in circles and eating sushi. Piper's toy of choice is the ping-pong ball. Like many of us here at alluraDirect.com, Cassie loves playing in the snow! |
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Dexter makes your heart melt when he looks at you lovingly with his big, googly eyes. He also makes you share your fruit if you happen to have brought some for lunch (he loves oranges). Dexter's favourite pastimes include fetching objects, off-leash walks and delivering you items from other peoples' trash cans.
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Feathered Friends
Beau spends many of his days in the alluraDirect.com office at Adrian's side. Ty will be joining us here shortly when he's grown his big boy feathers. Ty hates the limelight but loves the heatlight. He enjoys eating seeds and chirping quietly at night. Beau is a trouble-maker, often thieving others' snacks or tormenting them with his quick reflexes. A softy at heart, he's learning to talk but is still pretty shy about showing off his skills.
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