Learn More About AlluraDirect.com

AlluraDirect.com makes it easy, fun, safe, and convenient for mountain adventurers to find and book their ideal vacation rental directly from owners and small accommodation businesses. We connect guests directly to accommodation suppliers while reducing middle agent costs and increasing value for everyone.

AlluraDirect.com provides the technology, standards, guidelines, customer support and online framework to help resort travellers, homeowners and small lodging businesses and local residents achieve their goals online with confidence, convenience, control and enjoyment.


A Brief Company History

We have been working on our unique product since 1997. It all started with Sue Chappel's dream of owning a mountain home. Sadly, she could not afford it. Being a solution-driven Ph.D scientist, she spawned AlluraDirect.com and made her dreams come true.It's possible we posted on message boards like this one...

Lots of things didn't work out. Some initiatives were wildly successful while many good ideas still needed some work in the lab. The site started as a few static pages with no search features and no online bookings. Our idea of marketing was pasting our information on the grocery store bulletin board. Our concept of sharing property photos was to send photo copies by snail mail!

We are here today thanks to fantastic owner-clients and fanatically loyal site users. Our entire business is driven by helping individual site users, owners and local businesses succeed online. It is the biggest joy we get from our jobs and this company.

The Present, And Beyond

Today, AlluraDirect.com enables guests to search and find what they want within one minute, and is the only owner direct lodging site in the world with instantly confirmed online bookings, world-class standards and accountability to protect site users and owners. Plus, we offer extensive customer support for site users and property subscribers.

In the ongoing tradition of solving unique problems, creating a fair and fun online environment and making vacation and home ownership dreams come true, AlluraDirect.com is staffed by creative and committed individuals who can quickly adapt to change and adjust with today's ever changing online playing field.

We are committed to helping others have a great experience and bypass unnecessary expenses so that your dreams can come true, whether you're an owner or a guest.

We aren't perfect and we know it. We live with the gap of where we are now and where we want to be on a daily basis. Hence, we are always moving forward! Send us your feedback and suggestions about how we can increase your site enjoyment, and have a great vacation!


Meet the AlluraDirect.com Team


Sue Chappel

CEO & Founder of AlluraDirect.com

Sue loves to ski, and dreamt about owning a property in Whistler so that she could put an end to the early morning wake-ups that are required for skiing day trips from Vancouver. As all great scientists do, she put her brain to work and came up with the mastermind idea for AlluraDirect.com. Soon after, Sue and her husband Wayne purchased their Whistler condo, turning their Whistler dream into reality -- and Sue became the proficient and successful owner-manager for AlluraDirect.com.

Tammy D.

President

An owner of a Whistler property herself, Tammy knows first-hand what property owners and guests are looking for. A perfectionist at organization, she is constantly making Excel spreadsheets in her sleep and encouraging the team to reach the excellent and reliable service AlluraDirect.com is known for.

Outside of work, Tammy enjoys snowboarding, mountain biking, diving, and hiking. She also enjoys renovating her house into a dream home.

Mike H.

Controller

Mike is the resident human-calculator behind AlluraDirect.com’s transaction processing and payment issues related to property rentals. Tech-savvy, reliable, and efficient, Mike makes sure that AlluraDirect.com’s operations run flawlessly. If only the rest of the team could keep up!

Besides his financial acumen, Mike is also a formidable fisher. Many fish have met their demise during his BC interior camping trips. Mike’s less rugged interests include golfing, yoga, and foreign cinema.



Web Development Team


Lead Developer

Our web site is only as good as our Web Developers and Programmers, and thankfully, we have Mike to lead the Developing team. Mike is the mastermind who has programmed AlluraDirect.com’s online engines that handle reservations, lift tickets, and more. He is responsible for the technical foundation on which AlluraDirect.com rests.

Mike is also an avid telemark and alpine skier. When he’s not shredding down the slopes, Mike spends much time with his family.

Mike F.

Web Developer

Andrew is the company’s go-to man for everything technical on the site. He deftly balances his programming skills with making the page user-friendly. If you ever find yourself marveling at how easy it is to use our site, you probably have Andrew to thank.

Andrew enjoys skiing during his free time. During the summer months, Andrew is busy biking, camping, or hiking. He’s also the proud owner of a great little pug. They enjoy long walks in the park together.

Andrew R.


Content Production Team


Monica G.

Destination Development Manager

Our resident writing guru, Monica is the one who creates the funky-fresh content on the site. Monica tirelessly researches the Internet to bring AlluraDirect.com’s guests and owners the latest in ski resort information. She often struggles to keep her concentration amidst the many requests from the rest of the staff to edit their writing.

Outside of the office, Monica likes to work on her tennis or golf swing. She's also a keen snowboarder & biker -slash- art & photography nerd. She enjoys films and books and has been known to generously swap with her colleagues. When she's not doing any of the above or baking delish cupcakes or working on a yoga pose, you'll find her at the dance studio.



Owner Relations Team


Owner Relations Manager

Of the two major components that make our site successful, guests and owners, Anney acts as our ambassador to the latter. Anney loves the challenges that Owner Relations brings, and is known for being open and receptive to our owners’ concerns and questions. Always looking for a way to help, Anney has a tip or two up her sleeve on ways to improve your property’s rental desirability.

Once a cake decorator, Anney is also a skilled baker. Within the company, she’s in the snowboarding crew. Anney is a gourmet, and enjoys dining at new restaurants with her colleagues. She also loves traveling, and wishes she could see the world.

Anney H.

Owner Relations Representative

Kim has been on the AlluraDirect team since 2002, primarily using her "numbers head" on the accounting side of the business. She has ventured into the exciting role of helping new Owners start up and run their owner-direct vacation rental business. Kim’s soothing and reassuring voice could end wars, but, instead, assists owners whenever they're in need.

Kim is a world traveler, having been to countless destinations. She is a voracious reader and greatly enjoys running outdoors.

Kim A.


Guest Relations and Customer Support Team



Adrienne G.

Guest Relations Manager

Put experience working and living in a ski resort together with a creative, organized, and accommodating work ethic, and you get Adrienne. The helpful tips and hints accessed throughout AlluraDirect.com are created through Adrienne’s initiative. Adrienne is always looking for fun and creative ways to make guest and owner experiences accessible and enjoyable!

Adrienne is an adventuress at heart, having lived everywhere from old York (in England) and New York. A fan of the great outdoors, she snowboards during the winter and hangs out at the beach during summer. She also has two adorable cats.

Lloyd C.

Customer Support Manager

“Thank you for calling AlluraDirect.com! This is Lloyd, how may I help you?” Lloyd is all smiles as he answers the phone to assist our guests with their trip planning. If what you want is a stress-free vacation, Lloyd will search tirelessly for ways to help. No matter what mood or situation you’re in, by the time you get off the phone with Lloyd you too will be smiling, knowing your questions are taken care of.

In his free time, Lloyd loves to snowboard. His interests also include reading, jogging, and watching movies (especially horror). He also enjoys traveling, baking, and loves hanging out with his colleagues.

Miriam A.

Customer Support Representative

Ever since her very first interview at AlluraDirect.com, Miriam’s love for helping AlluraDirect.com’s guests and owners has made her a crucial part of our team. A full-time student, Miriam enjoys the opportunity to gain real world work experience while lending her talents to improve our guests’ and owners’ vacation property rental experiences.

Miriam is one of the better-traveled members at AlluraDirect.com. Her trips to warm and exotic locales often make her colleagues jealous. Miriam also loves painting and acting. Having grown up in Egypt, she can even speak a little Arabic.

Zak R.

Customer Support Representative

Ever since joining AlluraDirect.com, Zak has enthusiastically put his customer service skills to use. In addition to being a Customer Support all-star, Zak has enjoyed developing AlluraDirect.com’s web services. Zak’s humour, friendliness and energy have made him a vital member of our team.

Zak is the resident prankster in the office. His sunny demeanor always rubs off on the rest of the staff and makes the office livelier. Zak enjoys soccer, swimming, mountain biking, and videogames.

Alan P.

Customer Support Representative

While completing his first degree, Alan joined the AlluraDirect.com crew to get real-world experience and grow in field of Internet marketing and service. Alan has enthusiastically approached the challenges AlluraDirect.com has offered.

Alan’s scholastic career has taken him to France, where he studied in Lyon. In his spare time, Alan likes snowboarding, TV, and reading whatever Oprah tells him to.

Learn more about the Allura Direct Team