Learn More About AlluraDirect.com

alluraDirect.com makes it easy, fun, safe, and convenient for mountain adventurers to find and book their ideal vacation rental directly from owners and small accommodation businesses. We connect guests directly to accommodation suppliers while reducing middle agent costs and increasing value for everyone.

alluraDirect.com provides the technology, standards, guidelines, customer support and online framework to help resort travellers, homeowners and small lodging businesses and local residents achieve their goals online with confidence, convenience, control and enjoyment.


A Brief Company History

We have been working on our unique product since 1997. It all started with Sue Chappel's dream of owning a mountain home. Sadly, she could not afford it. Being a solution-driven Ph.D scientist, she spawned alluraDirect.com and made her dreams come true.It's possible we posted on message boards like this one...

Lots of things didn't work out. Some initiatives were wildly successful while many good ideas still needed some work in the lab. The site started as a few static pages with no search features and no online bookings. Our idea of marketing was pasting our information on the grocery store bulletin board. Our concept of sharing property photos was to send photo copies by snail mail!

We are here today thanks to fantastic owner-clients and fanatically loyal site users. Our entire business is driven by helping individual site users, owners and local businesses succeed online. It is the biggest joy we get from our jobs and this company.

The Present, And Beyond

Today, alluraDirect.com enables guests to search and find what they want within one minute, and is the only owner-direct lodging site in the world with instantly confirmed online bookings, world-class standards and accountability to protect site users and owners. Plus, we offer customer support for site users and property subscribers.

In the ongoing tradition of solving unique problems, creating a fair and fun online environment and making vacation and home ownership dreams come true, alluraDirect.com is staffed by creative and committed individuals who can quickly adapt to change and adjust with today's ever changing online playing field.

We are committed to helping others have a great experience and bypass unnecessary expenses so that your dreams can come true, whether you're an owner or a guest.

We aren't perfect and we know it. We live with the gap of where we are now and where we want to be on a daily basis. Hence, we are always moving forward! Send us your feedback and suggestions about how we can increase your site enjoyment, and have a great vacation!

Meet the alluraDirect Team

alluraDirect is staffed by creative and committed individuals who are committed to helping you have a great experience, whether you're an owner or a guest. We aren't perfect and we know it. We live with the gap of where we are now and where we want to be on a daily basis. Hence, we are always moving forward!

alluraDirect Staff Bio

alluraDirect Staff Photo - Sue Chappel

Sue Chappel

Founder & CEO

As all great scientists do, she put her brain to work and came up with the mastermind idea for alluraDirect.com.

alluraDirect Staff Photo - Megan Jahangiri

Megan Jahangiri

Controller and Operations

Our very own CPA, CGA, Megan makes sure that payments are processed smoothly and our operations run flawlessly!

alluraDirect Staff Photo - Taivo Evard

Taivo Evard

Software Developer

Taivo joined alluraDirect.com after graduating in CompSci at UBC (BCS), and is a polyglot programmer who enjoys solving complex problems.

alluraDirect Staff Photo - Matthew Hick

Matthew Hick

Owner Relations & Marketing

How did you find us? Through a search engine? Then that's all part of Matt's plan. He's our in-house marketing lead and digital strategist.

Office Morale Boosters

alluraDirect - Cassie and Piper

Piper & Cassie

Piper and Cassie are regular fixtures in the office. They both enjoy napping, eating, chasing each other in circles and eating sushi. Piper's toy of choice is the ping-pong ball, and, like many of us here at alluraDirect, Cassie loves playing in the snow!