Learn More About AlluraDirect.com

alluraDirect.com makes it easy, fun, safe, and convenient for mountain adventurers to find and book their ideal vacation rental directly from owners and small accommodation businesses. We connect guests directly to accommodation suppliers while reducing middle agent costs and increasing value for everyone.

alluraDirect.com provides the technology, standards, guidelines, customer support and online framework to help resort travellers, homeowners and small lodging businesses and local residents achieve their goals online with confidence, convenience, control and enjoyment.


A Brief Company History

We have been working on our unique product since 1997. It all started with Sue Chappel's dream of owning a mountain home. Sadly, she could not afford it. Being a solution-driven Ph.D scientist, she spawned alluraDirect.com and made her dreams come true.It's possible we posted on message boards like this one...

Lots of things didn't work out. Some initiatives were wildly successful while many good ideas still needed some work in the lab. The site started as a few static pages with no search features and no online bookings. Our idea of marketing was pasting our information on the grocery store bulletin board. Our concept of sharing property photos was to send photo copies by snail mail!

We are here today thanks to fantastic owner-clients and fanatically loyal site users. Our entire business is driven by helping individual site users, owners and local businesses succeed online. It is the biggest joy we get from our jobs and this company.

The Present, And Beyond

Today, alluraDirect.com enables guests to search and find what they want within one minute, and is the only owner-direct lodging site in the world with instantly confirmed online bookings, world-class standards and accountability to protect site users and owners. Plus, we offer customer support for site users and property subscribers.

In the ongoing tradition of solving unique problems, creating a fair and fun online environment and making vacation and home ownership dreams come true, alluraDirect.com is staffed by creative and committed individuals who can quickly adapt to change and adjust with today's ever changing online playing field.

We are committed to helping others have a great experience and bypass unnecessary expenses so that your dreams can come true, whether you're an owner or a guest.

We aren't perfect and we know it. We live with the gap of where we are now and where we want to be on a daily basis. Hence, we are always moving forward! Send us your feedback and suggestions about how we can increase your site enjoyment, and have a great vacation!


alluraDirect.com Business Development Team

 

Sue Chappel

CEO & Founder of alluraDirect.com

Sue loves to ski, and dreamt about owning a property in Whistler so that she could put an end to the early morning wake-ups that are required for skiing day trips from Vancouver. As all great scientists do, she put her brain to work and came up with the mastermind idea for AlluraDirect.com. Soon after, Sue and her husband Wayne purchased their Whistler condo, turning their Whistler dream into reality -- and Sue became the proficient and successful owner-manager for alluraDirect.com.

Tammy D.

President

An owner of a Whistler property herself, Tammy knows first-hand what property owners and guests are looking for. A perfectionist and organizer, she can create elaborate Excel spreadsheets in her sleep. Tammy is a great motivator, encouraging the team to achieve the excellent and reliable service standards alluraDirect.com is known for.

Outside of work, Tammy enjoys snowboarding, mountain biking, diving, and hiking. She also enjoys renovating her house into a dream home.

Controller

Mike is the resident human-calculator behind alluraDirect.com’s transaction processing and payment issues related to property rentals. Tech-savvy, reliable, and efficient, Mike makes sure that alluraDirect.com’s operations run flawlessly. If only the rest of the team could keep up!

Besides his financial acumen, Mike is also a formidable fisher. Many fish have met their demise during his BC interior camping trips. Mike’s less rugged interests include golfing, yoga, and foreign cinema.

Adrienne G.

Customer Relations Manager

Put experience working and living in a ski resort together with a creative, organized, and accommodating work ethic, and you get Adrienne. The helpful tips and hints accessed throughout AlluraDirect.com are created through Adrienne’s initiative. Adrienne is always looking for fun and creative ways to make guest and owner experiences accessible and enjoyable!

Adrienne is an adventuress at heart, having lived everywhere from old York (in England) to New York. A fan of the great outdoors, she snowboards during the winter and hangs out at the beach during summer. She also has two adorable cats.

Zak R.

Customer Support Representative

Ever since joining alluraDirect.com, Zak has enthusiastically put his customer service skills to use. In addition to being a Customer Support all-star, Zak has enjoyed developing alluraDirect.com’s web services. Zak’s humour, positive attitude and energy have made him a vital member of our team.

Zak is the resident prankster in the office. His sunny demeanor always rubs off on the rest of the staff and makes the office livelier. Zak enjoys soccer, swimming, mountain biking, and videogames.

Customer Support Representative

Nan joined the alluraDirect.com team in September of 2008 to grow her experience in communications and put her excellent customer service skills to use. As a university student, Special Olympics volunteer and half marathon runner, Nan is never short on energy or enthusiasm.

In Nan's free time she enjoys playing soccer, volleyball, running and watching the Canucks. She's also caught the travel bug trekking around Europe with her family and plans to visit again soon.

 

alluraDirect.com Software Development Team


Chief Technology Officer

Our web site is only as good as our Web Developers and Programmers, and thankfully, we have Mike to lead the team. Mike is the mastermind who has programmed alluraDirect.com’s online engines that handle reservations, lift tickets, and more. He is responsible for the technical foundation on which alluraDirect.com rests.

Mike is also an avid telemarker - bring on the pow!

Mike F.

Vice President - Technology

Andrew is the company’s go-to man for everything technical on the site. He deftly balances his programming skills with making the website user-friendly. If you ever find yourself marveling at how easy it is to use our site, you probably have Andrew to thank.

Andrew enjoys skiing during his free time. During the summer months, Andrew is busy biking, camping, or hiking. He’s also the proud owner of a great little pug. They enjoy long walks in the park together.

Andrew R.

Web Developer

Taivo was lured to alluraDirect.com because of our emphasis on local business. An avid snowboarder himself, he appreciates how our website helps people achieve the dream of ski vacation home ownership or just enjoy an affordable holiday to the mountains.

Taivo loves to travel, noting a whitewater kayaking trip in New Zealand at the top of his list. In his spare time, he enjoys literature, playing chess, watching the Canucks or volunteering for the Vancouver Film Festival. Taivo's claims to fame include his appearances in the backgrounds of Hollywood B-movies such as Best in Show, Duets and The Sixth Day.

Think of Taivo on New Years Day when he plunges into the chilly waters of the Pacific for the Polar Bear swim!

 

 

Web Developer

Adrian came to work for alluraDirect.com and has continued to work for us because we're just so much fun (really, he does love us). He enjoys the close-knit team environment and how much he is able to contribute to the overall picture. Aside from web developing, Adrian also has wicked graphic design skills.

Adrian's most memorable vacation included visits to Greece and Italy. He loves European culture and would like to cross the Atlantic again soon. In his free time, Adrian enjoys snowboarding, watching hockey, attempting to play ball hockey, reading, gaming and beering???

Adrian is a proud owner of two adorable little birdies. He also lays claim to the amazing feat of touching his nose with his tongue.

 


Office Morale Boosters


Canine Companions

 

Piper and Cassie are regular fixtures in the office. They can usually be found in the developer office, huddled closely at the feet of Taivo. They both enjoy napping, eating, chasing each other in circles and eating sushi. Piper's toy of choice is the ping-pong ball. Like many of us here at alluraDirect.com, Cassie loves playing in the snow!

Dexter

Dexter makes your heart melt when he looks at you lovingly with his big, googly eyes. He also makes you share your fruit if you happen to have brought some for lunch (he loves oranges). Dexter's favourite pastimes include fetching objects, off-leash walks and delivering you items from other peoples' trash cans.

 

 

Feathered Friends

 

Beau spends many of his days in the alluraDirect.com office at Adrian's side. Ty will be joining us here shortly when he's grown his big boy feathers. Ty hates the limelight but loves the heatlight. He enjoys eating seeds and chirping quietly at night. Beau is a trouble-maker, often thieving others' snacks or tormenting them with his quick reflexes. A softy at heart, he's learning to talk but is still pretty shy about showing off his skills.

 

  
Coming soon.... Flickr the Budgie

 

 

 

 

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