Big White’s Winter Wonderland Draws Record Crowds over Holiday Season
Skiers and boarders embarked on a winter wonderland at Big White over the holiday season, bringing record crowds to the ski resort over the Christmas and New Years holidays. The staff at Big White Ski Resort is giving thanks to the early snowfall this year drawing the largest volume of guests ever to the resort over the Christmas and New Year’s period.
Like many BC mountain resorts this winter, the weather has been extremely kind to them and Big White Ski Resort is no different. With a 177cm snow base at the mountain, Big White was able to open all their lifts and runs during the holiday season lowering the resorts chairlift wait time to under 15 minutes. Michael Ballingall, Big White’s Senior vice-president of Marketing and Sales, says, “With the addition of the 6 passenger Snow Ghost chair lift, Big White moves 10 people every 7 seconds of the Ridge Rocket pod.”
Big White Ski Resort Turns To Unusual Statistics
Big White Ski Resort was also innovative over the holiday season measuring their record attendance in an unusual manner. Instead of ticket sales, the ski resort turned to a different source the can measure the flow of people, in perhaps, a smellier and dirtier fashion.
“The most accurate measure of visitors to the mountain is through the Big White Water and Sewer company who have experienced between 12% and 30% volume increases when compared to the same period last year. During the three day period of December 30, 31 and January 1st, the resort used over 620,000 gallons of water a day, peaking at 642,000 gallons on New Year’s Eve day. The water is sourced from Rhonda lake, at the bottom of the cliff, which is some of the purest drinking water in the world.”
Big White didn’t stop there, in fact the ski resort gathered some other interesting statistics:
- Most cars parked at the resort Sunday, December 30th (2,300 vehicles.)
- Most cases of French fries sold through Happy Valley Day lodge.
- Most student day passes sold over Christmas period.
- Most child ski/snowboard lessons.
- Most visits from local seasons pass holders Sunday, December 30th.
- Largest beer and wine order received by Big White Market.
- Largest skier visit day recorded Sunday, December 30th.
It’s safe to say that if you’re planning a vacation at Big White Ski Resort, the community and resort will be impeccably clean and prepared for any large volume of crowds planning to gather during your winter holidays.