Resort News, Whistler News

BC Mountain Resorts Hopeful to Extend 2012 Tourism Gains

Harmony Bowl at Whistler Blackcomb

British Columbia mountain resorts are hoping to continue the success already seen in the 2012 tourism calendar year. There is a strong uptick in international visitors to BC in 2012, as Statistics Canada is showing incremental growth in key tourism markets. This is particularly promising as BC Mountain resorts such as Whistler-Blackcomb, Sun Peaks, and Big White support the launch of Tourism BC’s new winter campaign, ‘Ski It To Believe It’.

BC See’s Increased Travel Visits From USA, U.K., And China

An important statistic for most British Columbia ski resorts includes a 7.2 percent increase of overnight entries from the US in August 2012 compared to August 2011. Additionally, the province saw a 6 per cent increase in International Overnight Custom Entries compared to August 2011. This has led to a growth of 1.4 percent year-to-date.

Skiing at Sun Peaks ResortThe United States hasn’t been the only market to show year-over-year growth this year. Despite the London 2012 Summer Olympic Games, there was an increase of 3.1 per cent from our U.K. visitors compared to August 2011. Visitations from China were also up 18.7 per cent compared to August 2011, showing the largest growth of all our international visitors.

In 2011-2012, 6.4 million ski visits were recorded in British Columbia, according to the Canada West Ski Areas Association. That’s up 2 per cent compared to 2010-2011. This is positive news for all BC ski resorts looking to recover from a sluggish last few years due to the world economic recession. With the recent announcements of being named the number one ski resort in North America, being named the host city for Ironman Canada, and the addition of a new world class art museum, Whistler’s future tourism is looking extremely bright.

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