Family Day was a huge success for the B.C. ski resorts as Sun Peaks set new winter records with its third busiest day of the season and busiest February day on record, while Whistler Blackcomb drew over 85,000 skiers and boarders to its mountains on B.C.’s first ever Family Day weekend. Canada West Ski Association (CWSAA), Whistler Blackcomb, Tourism Whistler, and several other tourism-based businesses from around British Columbia fought for the provinces new provincial holiday to be moved to the second Monday of the month, rather than the third.
Whistler & Sun Peaks Benefit from Second Monday for Family Day.
With the American President Day long weekend coming up (Monday, Feb. 18), the mountain resorts would not have received the same kind of impact it did had Family Day been left on the third Monday. Occupancy rates are already near sold out, if not sold out, for the Presidents Day long weekend in both Whistler and Sun Peaks. This would have created havoc in terms of the volume of people visiting the major ski resorts and would not have benefited families trying to enjoy B.C’s first Family Day in either Whistler or Sun Peaks. In turn, it’s substantially benefited mountain resorts around the province by increased the new B.C. tax revenue provincial series.
In addition to Sun Peaks record breaking Family Day, they’re numbers are up 45 per cent over the same four days between Friday and Monday as last year, while resort occupancy levels for Friday to Sunday were close to 60 per cent ahead of the same weekend last year. With Family Day bringing such large numbers to the ski resorts at Whistler Blackcomb and Sun Peaks, vacation rentals will be in demand again for the 2014 Family Day weekend.